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Please use this identifier to cite or link to this item: https://t2-4.bsc.es/jspui/handle/123456789/58733
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dc.creatorReader's Digest Associationen
dc.date1978-01-01T00:00:00Zen
dc.identifier987-
dc.identifier10.5255/UKDA-SN-987-1-
dc.identifierhttp://doi.org/10.5255/UKDA-SN-987-1-
dc.identifier.urihttps://t2-4.bsc.es/jspui/handle/123456789/58733*
dc.description<P>Abstract copyright UK Data Service and data collection copyright owner.</P>en
dc.descriptionThe original objective was to produce a marketing survey of 16 countries in Western Europe, to measure their differences as consumers over a wide range of goods and services, and to see how subscribers to European editions of the &lt;i&gt;Reader's Digest&lt;/i&gt; compared against the total population of each country. The results are of interest, however, to social planners, sociologists and students of Europe as well as to marketing organizations.en
dc.description<B>Main Topics</B>:<BR>en
dc.descriptionThe survey, carried out in 16 western European countries in 1969, was intended to up-date and extend the coverage of the 1963 Products and People survey (Survey Number 1511). Coverage was expanded to cover all the countries of EFTA as well as Finland, Spain and the Republic of Ireland. Like the 1963 study, this survey was intended primarily to be a marketing survey of western European countries, to measure these countries' differences as consumers over a wide range of goods and services, and to see how subscribers to the Reader's Digest compared against the total population of each country. However, a number of other broader attitudinal questions have been added, as in 1963, which give the survey a much wider relevance and potential audience than might otherwise be expected. Apart from measuring these and ownership of more than 200 consumer goods and services, information was also collected about the people and families of Europe and their attitudes over a wide range of topics. We present a broad overview of these below. See the questionnaire for more specific information on actual questions asked.<br> 1. Families, Homes and Possessions: size and compostition of households; occupational structures; family incomes; education backgrounds; languages spoken and read; religions; types of accommodation, amenities and tenure; savings, insurance.<br> 2. In the Home: labour-saving equipment; kitchen equipment; washing and cleaning. <br> 3. Food and Drink: information on types of food and drink consumed, preferred.<br> 4. The Leisure Hours: television viewing; involvement in various specified leisure activities, including adult education; second home ownership; pet ownership.<br> 5. Transport and Tourism: automobile ownership; holiday activities and travel.<br> 6. Fashion: attitudes to fashion; amount spent on grooming aids, cosmetics, clothing, wrist-watches.<br> 7. Attitudes to Europe: sense of well-being; knowledge of and attitudes to Common Market and European union; national images and perception of same; identification of and attitudes towards various countries and their products.<br> 8. Socio-Cultural Attitudes: attitudes to advertising; the generation gap; social tolerance (class, sex, religion, colour etc.), attitudes towards law-breakers and social justice; honesty and family relationships.en
dc.languageen-
dc.rightsNo information recordeden
dc.subjectADVERTISINGen
dc.subjectAGEen
dc.subjectAIR TRANSPORTen
dc.subjectALCOHOL USEen
dc.subjectAMATEUR PHOTOGRAPHYen
dc.subjectATTITUDESen
dc.subjectBANK ACCOUNTSen
dc.subjectBEVERAGESen
dc.subjectBOOK USEen
dc.subjectBOOKSen
dc.subjectBUILDING MAINTENANCEen
dc.subjectCARPETSen
dc.subjectCLOTHINGen
dc.subjectCONSUMER GOODSen
dc.subjectCONSUMERSen
dc.subjectCONSUMPTIONen
dc.subjectCOSMETICS USEen
dc.subjectCREDIT CARD USEen
dc.subjectDISTANCE LEARNINGen
dc.subjectDOMESTIC APPLIANCESen
dc.subjectEDUCATIONAL BACKGROUNDen
dc.subjectEDUCATIONAL COURSESen
dc.subjectELDERLYen
dc.subjectEUROPEAN ECONOMIC COMMUNITYen
dc.subjectEUROPEAN UNIONen
dc.subjectEXPORTS AND IMPORTSen
dc.subjectFASHIONen
dc.subjectFOODen
dc.subjectGENDERen
dc.subjectGENERATION GAPen
dc.subjectHAIRDRESSINGen
dc.subjectHEADS OF HOUSEHOLDen
dc.subjectHIRE PURCHASEen
dc.subjectHOLIDAYSen
dc.subjectHOLIDAYS ABROADen
dc.subjectHOME KNITTINGen
dc.subjectHOME OWNERSHIPen
dc.subjectHOME SEWINGen
dc.subjectHOUSEHOLD PETSen
dc.subjectHOUSEHOLDSen
dc.subjectHOUSINGen
dc.subjectHOUSING AGEen
dc.subjectHOUSING FACILITIESen
dc.subjectHUMAN SETTLEMENTen
dc.subjectINCOMEen
dc.subjectINSURANCEen
dc.subjectLANGUAGESen
dc.subjectRECREATIONAL EDUCATIONen
dc.subjectMANUFACTURING INDUSTRIESen
dc.subjectMARITAL STATUSen
dc.subjectMIXED MARRIAGESen
dc.subjectMOTOR VEHICLESen
dc.subjectNATIONAL IDENTITYen
dc.subjectNEWSPAPER READERSHIPen
dc.subjectOCCUPATIONSen
dc.subjectPACKAGE HOLIDAYSen
dc.subjectPERIODICALS READERSHIPen
dc.subjectPET FOODSen
dc.subjectPETROLen
dc.subjectPREJUDICEen
dc.subjectPROFESSIONAL OCCUPATIONSen
dc.subjectPURCHASINGen
dc.subjectQUALITYen
dc.subjectRELIGIOUS AFFILIATIONen
dc.subjectRELIGIOUS ATTENDANCEen
dc.subjectROAD VEHICLE MAINTENANCEen
dc.subjectROOMSen
dc.subjectSAVINGSen
dc.subjectSECOND HOMESen
dc.subjectSOAPen
dc.subjectSOCIAL CLASSen
dc.subjectSTANDARD OF LIVINGen
dc.subjectTELEVISION RECEIVERSen
dc.subjectTELEVISION VIEWINGen
dc.subjectTRAVELen
dc.subjectVIRTUES AND VICESen
dc.subjectYOUTHen
dc.subjectPERSONAL FASHION GOODSen
dc.subject1969en
dc.subjectAustriaen
dc.subjectBelgiumen
dc.subjectDenmarken
dc.subjectFinlanden
dc.subjectFranceen
dc.subjectGerman Federal Republicen
dc.subjectIrelanden
dc.subjectItalyen
dc.subjectLuxembourgen
dc.subjectMulti-nationen
dc.subjectNetherlandsen
dc.subjectNorwayen
dc.subjectPortugalen
dc.subjectSpainen
dc.subjectSwedenen
dc.subjectSwitzerlanden
dc.subjectUnited Kingdomen
dc.subjectWestern Europeen
dc.titleReaders Digest Survey of Europe Today, 1969en
dc.typeDataseten
dc.coverageAustriaen
dc.coverageBelgiumen
dc.coverageDenmarken
dc.coverageFinlanden
dc.coverageFranceen
dc.coverageGerman Federal Republicen
dc.coverageIrelanden
dc.coverageItalyen
dc.coverageLuxembourgen
dc.coverageMulti-nationen
dc.coverageNetherlandsen
dc.coverageNorwayen
dc.coveragePortugalen
dc.coverageSpainen
dc.coverageSwedenen
dc.coverageSwitzerlanden
dc.coverageUnited Kingdomen
dc.coverageWestern Europeen
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