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Title:	Digital Audiences: Engagement with Arts and Culture Online, 2010
Keywords:	AGE GENDER ECONOMIC ACTIVITY STATUS IN EMPLOYMENT TELEVISION CABLE TELEVISION DIGITAL TELEVISION SATELLITE TELEVISION TELEVISION RECEIVERS COMPUTERS INTERNET BROADBAND INTERNET ACCESS DIGITAL GAMES MOBILE PHONES TIME INTERNET USE ELECTRONIC MAIL WEBSITES ONLINE SHOPPING ONLINE BANKING INTERNET AUCTION WEBSITES SOCIAL MEDIA BLOGS CHAT ROOMS INSTANT MESSAGING LEISURE TIME ACTIVITIES SOCIAL ACTIVITIES (LEISURE) TELEVISION VIEWING TOURISM RESTAURANTS PUBLIC HOUSES EXERCISE (PHYSICAL ACTIVITY) CINEMA ATTENDANCE RADIO LISTENING SPORT SPECTATORSHIP CULTURAL ACTIVITIES CULTURAL PARTICIPATION CULTURAL EVENTS CONCERT GOING THEATRE ATTENDANCE MUSICAL INSTRUMENTS COMPOSERS CREATIVE WRITING VISUAL ARTS PAINTING ARTISTIC ACTIVITIES AMATEUR PHOTOGRAPHY HANDICRAFTS READING (ACTIVITY) COSTS FESTIVALS OPERA PERFORMING ARTS MUSIC EVENTS EXHIBITIONS INFORMATION/LIBRARY SYSTEMS AND SERVICES ARTS ATTITUDES CREATIVITY INFORMATION SOURCES HOBBIES ORGANIZATIONS MARITAL STATUS HOUSEHOLDS QUALIFICATIONS HOUSEHOLD INCOME DEBILITATIVE ILLNESS ETHNIC GROUPS AUDIENCES SMARTPHONES 2010 England
Description:	<P>Abstract copyright UK Data Service and data collection copyright owner.</P> Digital media technologies are affecting every aspect of our society, economy and culture. Arts and cultural organisations can now connect with the public in new ways, bringing them into a closer relationship with culture and creating new ways for them to take part. A key aim of the research was to generate insights into how can arts and cultural organisations use digital technology to deepen existing relationships with their audiences. The research looked at whether it was possible to identify distinct groupings or segments of people in terms of their attitudes towards digital technology and towards arts and culture, and considers the implications of differing audience needs.<br> <br> Previous research by the Arts Council England looked at this gap by exploring qualitatively how the public perceives and interacts with the arts in the digital space. <i>Digital Audiences: Engagement with Arts and Culture Online, 2010</i> builds on that work, conducting a quantitative survey of 2,000 people, to explore and quantify people’s engagement with (and attitudes towards) digital technology, their engagement with (and attitudes towards) arts and culture and, crucially, the overlap between the two. The research also built on previous research which analysed the online presences of the organisations receiving regular funding from Arts Council England, by providing insight into the extent to which publicly funded arts and cultural organisations were meeting the expectations of the online audience. The study also included a qualitative element but these data are not currently available from the UK Data Archive.<br> <br> Further information about the study can be found on the Arts Council England <a href="http://www.artscouncil.org.uk/about-us/research/digital-opportunities/" title="Digital Opportunities">Digital Opportunities</a> web page and the Museums, Libraries and Archives Council <a href="http://research.mla.gov.uk/" title="Research Evidence Resources">Research Evidence Resources</a> website.<br> <B>Main Topics</B>:<BR> The questionnaire has sections on the following areas:<ul><li>current digital activities and engagement</li><li>current leisure activities including arts and cultural engagement</li><li>motivations and barriers to engagement with arts, cultural and creative activities</li><li>online and mobile experience of arts, culture and creative activities</li><li>motivations and barriers to engagement with online arts, cultural and creative activities</li><li>social cohesion</li><li>interest and willingness to pay for activities</li><li>basic demographic information</li></ul>
URI:	https://t2-4.bsc.es/jspui/handle/123456789/63179
Other Identifiers:	6842 10.5255/UKDA-SN-6842-1 http://doi.org/10.5255/UKDA-SN-6842-1
Appears in Collections:	Cessda

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